The nuances you asked for. Mechanics first. Real proof after.
Confidential · for Zhang only1 Oct 2026
The whole system
Three phases. One loop.
Amplified · How the system works02
Where the time goes today
Same lead. Two very different first days.
Your numbers: from our call, 30 Sep03
Phase 1 · Attract · The market today
What CPF ads look like right now.
Same angle as everyone
8 of 12 lead with age 55
No filter in the ad
None ask how much CPF or savings they have.
Generic call to action
10 of 12 end on “Learn more”.
Long-running creative
4 ads running since May 2025.
12 live ads from Meta Ad Library, Sep 2026. Advertiser names, logos and IDs blurred.04
Phase 1 · Attract · Our ad framework
What makes an ad actually convert.
Burning intrigue
A question they can't ignore about their own money.
Engaging creative
Short, TikTok style, always teaching something.
Credibility
Usually your face and name. We leave it out, so your ads stay adviser-free. The first two carry the ad.
Amplified · How the system works05
Phase 1 · Attract · The psychology
Talk about what rich people fear. Rich people come in.
Most ads sell greed
"Get more."
High returns, fast
Free gifts, vouchers
"Grow your money"
Pulls in: people with little to lose
Our ads speak to fear of loss
"Don't lose what you built."
CPF payouts that fall short
Inflation eating idle cash
One medical bill wiping out savings
Pulls in: people with a lot to protect
Amplified · How the system works06
Phase 1 · Attract · Who we aim at
We skip the crowded end of the market.
18,000
adviser contacts excluded
from your ad audience. Your budget goes to buyers, not competitors.
Why it matters for GE
Your advisers lead with CPF, then ILP. Unaware leads let them teach first. Trust comes before product.
Amplified · How the system works07
Phase 1 · Attract · The ad
Your edge goes into the ad. Education first.
Deep dive
We find what only you can say.
Example: GE's GIA. An ILP with no lock-in.
Compliance check
Optional. Ads checked against MAS rules before launch. GE's own approval still applies.
✓ No guarantees
✓ No product push
✓ Education first
Video only. Image ads don't bring the same quality. New videos go out every week.
Amplified · How the system works08
Phase 1 · Attract · Creative variety
New video ads, every single week.
45
new AI video ads in 30 days, across all clients
~11
a week. 60+ different concepts in 60 days.
5x
higher conversion
after we moved to storytelling videos
Storytelling, TikTok style. Always teaching.
A hook in the first line, one CPF idea per video, no adviser on camera. Tired ads get swapped before results drop.
From our AI video production folder, 1 Sep to 30 Sep 2026. Every thumbnail is AI-generated.09
Phase 1 · Attract · The lead magnet
Give them a reason to opt in.
A guide they want to keep
PDF guides built around one CPF or legacy question.
Or an AI retirement check
2 minutes, all sliders. They see their own CPF LIFE payout and gap. We see their numbers before any call.
Real client assets. Adviser names blurred.10
Phase 1 · Attract · Filtration
Filtered for S$200k+ CPF.
What you see before you meet
Age57
CPFS$300k
Cash savingsS$500k
Main worryA big medical bill
Income goalTravel and enjoy
Sample figures from the demo on our call.
Amplified · How the system works11
Proof · Who takes the check
105 people took the check. Here's what they declared.
CPF of S$200K or more92%
97 of 105
CPF of S$300K or more75%
79 of 105
Cash of S$100K or more75%
79 of 105
Own their home90%
95 of 105
Opt-in date
Age
CPF (OA + SA/RA)
Cash savings
Wants / month
Top concern
2026-08-16
55
$405K
$150K
$3,500
Outliving savings
2026-07-30
64
$355K
$390K
$4,500
Healthcare costs
2026-07-28
50
$650K
$765K
$3,500
Outliving savings
2026-07-28
48
$420K
$150K
$5,000
Healthcare costs
2026-07-28
62
$200K
$0
$7,000
Healthcare costs
2026-07-28
64
$215K
$125K
$10,000
Outliving savings
2026-07-27
53
$900K
$1.0M
$5,000
Outliving savings
2026-07-27
45
$275K
$80K
$10,000
Outliving savings
2026-07-27
54
$1.1M
$1.0M
$10,000
Healthcare costs
2026-07-26
40
$140K
$70K
$6,000
Healthcare costs
One client's retirement check, Jul to Aug 2026. Self-declared answers. Names, phones, emails removed.12
Proof · The raw lead list
Not a mockup. This is the real lead list.
Each quiz opt-in lands here automatically.
Age, CPF OA and SA/RA, cash, investments, property, the income they want and their top worry.
Your adviser knows the numbers before the first call.
From a screen recording of one client's lead list. Names, emails, phones and dates of birth blacked out.13
Phase 1 · Attract · How Meta works in 2026
Your creative is your targeting.
1
Creative variety
One ad is not enough. We run several per campaign, more at higher budgets, with new concepts every week.
2
Filtration
Qualifying questions sit inside the form. Below S$200k CPF, they're politely turned away.
3
What Meta learns
The questions put off casual clickers. The people who submit skew wealthier, so Meta finds more like them. It happens on the platform by itself.
Most marketers say "we feed the algorithm". Here it means: what your ad says and what your form asks decide who Meta finds.
Amplified · How the system works14
Phase 2 · Convert · The AI setter
What happens in the first 24 hours.
20,000+
Singaporeans it has spoken to
391%
more conversions when a lead is contacted within 1 minute (US lead-response study)
Illustration. Tuned to each adviser.15
Phase 2 · Convert · Handover and show-up
The bot knows when to stop.
Why the link?Leads reply to the bot, then ghost an unknown number. The link makes them message you first.
Why switch off?The bot never talks to a lead without knowing what was said on your call.
Amplified · How the system works16
Phase 2 · Convert · What to expect
The honest ranges. Your calls move them.
~80%
show up, with bot reminders
S$200k+
declared CPF is the bar to book
Straight talk: the gate may raise your cost per lead. The win is cost per qualified meeting, and zero manual chasing in the first 24h.
"You today" = S$20/day, 7-10 leads a week, 25% booked, about half qualified after meeting. From our call. Ours: qualified = declared S$200k+ CPF before the meeting.
Ranges seen across current clients. Not a guarantee.17
Phase 2 · Convert · The WhatsApp line
Why our numbers rarely get banned.
Normal WhatsApp
Reported a few times. Banned. No warning.
What your team hits today.
Official Business API
Meta emails a warning first. We slow down before a ban.
The highest tier of WhatsApp.
No FA client bans so far on this setup, up to S$300/day per adviser. Very high volume (100+ leads a day) needs extra care before the first message.
Amplified · How the system works18
Phase 3 · Improve
You talk. We adjust the campaign.
1 · Client feedback, 18 Sep
“I think the appointment-setting side is actually working quite well. The volume of leads coming in is quite substantial…”
Then asked for higher-income leads.
2 · Same day change
Audience moved to ages 55-64.
Same filter kept: money in the Full Retirement Sum and OA.
3 · His reply
“thanks team! appreciate you guys”
5 days later, after we showed him which video every lead came from:
“Solid thank you 🙏🏻 Appreciate it”
Every week: we read the chats, ask about the leads you met, and change the creatives, the audience or the bot.
Verbatim from a client WhatsApp group. Name withheld.19
Phase 3 · Improve · Recent results
Two days in. First lead called.
“anyway I called up the 1st lead. The lead is decent. Thank you”
Client R., new campaign at S$20/day
“Met 2x and close [a] single premium 100k usd”
Client P., 25 Sep
Verbatim from client WhatsApp groups. Names shortened. Individual results, not a guarantee.20
Phase 3 · Improve · Full visibility
Three windows. You can check everything.
Your Ads Manager
Every dollar
Your account, your card. Spend and cost per lead, live.
Conversation app
Every chat
What each lead said to the bot, and every objection.
Weekly update
Every change
What we launched, paused or scaled that week, and why.
Amplified · How the system works21
Proof · Advisers on the system
Real advisers. Real results.
Justin Sunjay Raj
S$150,000 annual premium
A company record case. MDRT in six months.
Khoo Li Zhen
First COT
3x return on her spend. Prospects worth S$1M to S$40M.
Alynna
Top 3, four months running
The AI books appointments while she sleeps.
Lester Tan
50 HNW appointments
In 5 months. Clients worth S$3M to S$10M.
Full videos at amplified-marketing.org
Individual results, in their own words. Not a guarantee.22
Proof · More results
Same system. Identities protected.
COT Adviser
PIAS
S$70K+ in commissions
From a few closed clients. Our HNW leads took him to COT.
Adviser Duo
AIA
S$30K/yr APE minimum
After 5 lead gen firms that didn't work out.
HNW Adviser
Manulife
S$10M to S$20M clients
The asset size of the clients he closes.
Financial Adviser
Finexis
Doubled his return on ad spend
In 5 months. S$400k to S$500k+ prospects now "quite common".
Recent Client
Great Eastern
7 booked from 13 replies
23 leads so far. 3 already met.
Their videos are on amplified-marketing.org with faces hidden.
Individual results, in their own words. Not a guarantee.23
What you get
More than ads. A team behind you.
Automatic updates
Changes we make in your ad account are posted to your WhatsApp group. Launches, pauses, budgets. Every weekday.
Update: launched 2 new video ads in your retirement campaign. Daily budget: $20.
Your creatives, made for you
Video ads, lead magnets and new concepts every week. You never film or design a thing.
CPF support
Stuck on a CPF question with a lead? Ask us. CPF calculators and sheets included.
Sales support
A CPF sales playbook and help with objections from your real conversations.
Technical support
Bot, WhatsApp line, calendar, forms. If something breaks, we fix it.
Amplified · How the system works24
Where the S$8,000 goes
5 months. Build once, then run it daily.
Build · week 1
Deep dive on your edge
Video ads
Qualifier (form or gap check)
AI setter, trained on you
Business API number
Competitor block list
Run · Mon-Fri
Ads watched daily
Gate tuned to your buyer
Fresh creatives
Bot tuned from real chats
Weekly update
Month 3: new angles
Train your team
How CPF LIFE really works
3 sums × 3 plans = 9 options
CPF sales playbook
from an adviser closing 30-40%
Built for rolling out to your agency after your own test.
What it takes off each adviser: the first 24h of chasing · the 11pm replies · chasing people under S$200k
Paid upfront. Ad spend is separate, paid straight to Meta, and you set the budget.
Amplified · How the system works25
How we move forward
Onboarding to live ads in 1 week.
What we need from you
1. A sole prop (ACRA)
2. A new eSIM number
3. Calendar access
4. One deep-dive call
The GE nuance
The sole prop is only used to verify the WhatsApp business line. Check GE's declaration rules with your compliance team first. We'll help with the setup.
Amplified · How the system works26
Next step
Pick your start date.
You test it first. Then we roll it out to your agency.
Reply with a date for the deep-dive call · Fahim, Amplified Marketing
